Tradition comes with responsibility — but it can also be a driving force for innovation. The 25-minute ORF documentary “Alte Namen, Neuer Anspruch”, produced by ORF Styria, explores how formerly aristocratic families are shaping the future of Styria’s forests with foresight, modern expertise, and a deep sense of responsibility. Through striking images, personal insights, and engaging on-site visits, the documentary tells the story of a lesser-known side of Styria: family businesses that preserve their traditions while simultaneously forging new paths. The documentary demonstrates that sustainable practices are far more than a passing trend — they are a mindset that has been part of life in Styria for generations.
A film by Alexander Frohner.
Credits
Dokumentation
25 Min.
Directed and written by: Alexander Frohner
Producers: Jakob Pochlatko, Dieter Pochlatko
Line Producer: Heinrich Mayer-Moroni
Production Manager: Ronald Graf
Director of Photography: Stefan Schmid, Sophie Schwaighofer
Sound: Gerd Jochum
Music: Victor Gangl
Edited by: Alexander Frohn
Narrator: Sigrid Hroch
among others
produced in: 2026
first broadcasted: 15. August 2026
a co-production by EPO Film and ORF Landesstudio Steiermark
co-funded by FERNSEHFONDS AUSTRIA, LAND STEIERMARK
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